// 01 — What we believe
Why we exist.
A short version of our worldview. The longer version is in the work.
Most agencies sell campaigns. We build long-term partnerships. Most sell reach. We build systems that compound. Most follow trends. We stay close to fundamentals: clean code, considered design, honest work — delivered by the same senior people, year after year.
We’re not the biggest agency you’ll talk to. We don’t pitch like one either. Our team is small on purpose — it lets us keep the bar high, the communication direct, and the same people on your account from kickoff to launch, and for every retainer month after.
Our clients are founders, builders and operators in construction, trades, professional services and specialty retail. They don’t want a circus. They want a website that earns its keep, a brand that holds up under scrutiny, and a partner who picks up the phone.
We’ve been doing this for 16 years. We’re still doing it because we love it.
// 02 — How we work
Three non-
negotiables.
The principles we don’t flex on — even when it would be easier to.
// 03 — The long road
Sixteen years,
roughly told.
The milestones that shaped how we work today.
2009
The start
Joseph Salvadico starts freelancing out of Manila. First clients: local businesses in Metro Manila, then a gradual pivot to overseas agencies through referrals.
2013
The studio takes shape
PixelPeak becomes a proper studio with a small team. Avada becomes our core WordPress platform. First long-term retainer clients come on board.
2017
The AU/NZ anchor
The Professional Builder network engagement begins. We become the go-to web partner for trade and construction businesses across Australia and New Zealand.
2021
The 40-Point Checklist
Our proprietary pre-launch methodology is formalised. It becomes the backbone of every site we ship — and the foundation of our free audit offering.
2024
Digitally Invited launches
We ship our first productized SaaS — a done-for-you wedding RSVP website platform. It proves the productized model and pays the rent on our product engineering muscle.
2025
TradieWebExpress
Our second product launches — a subscription website platform built specifically for tradies across AU and NZ. Agency + products, finally running in parallel.
2026
Now
Booking new client projects for Q3. Growing both SaaS platforms. Still the same senior team, still the same bar, still picking up the phone.
// 04 — The team
Small on
purpose.
The people behind every pixel, every line of code, every client email.
