Hosting & Care Plans.

End-to-end: strategy, design, development, launch. WordPress, Shopify, or bespoke — whichever platform fits the job best. Every site engineered for performance, accessibility, SEO and conversion from day one.

At a glance

Engagement type

Project

Typical duration

4–10 weeks

Starting investment

$4,500 USD

Engagement type

Project

Team size

2–4 senior

// 01 — Overview

A website that
earns its keep.

Built on our 40-Point Checklist. Shipped by senior people. Designed to actually do something for your business.

Most websites are either beautiful but broken, or functional but forgettable. We build sites that do both jobs at once — the kind that holds up to real traffic, converts properly, and still looks sharp three years from now.

Every build runs through our proprietary 40-Point Checklist before launch — a framework we’ve refined over 16 years covering performance, accessibility, SEO, content, conversion, security and brand consistency. No shortcuts.

We build primarily on WordPress (Avada) for content-driven businesses, Shopify for eCommerce, and custom stacks when the job calls for it. We’re platform-agnostic — we pick the right tool for your specific problem, not the one we have the most templates for.

Clients come from trades, construction, professional services, specialty retail and SaaS — mostly in Australia, New Zealand, the UK and the US.

// 02 — What’s included

End-to-end.
No gaps.

Every website engagement covers these standard inclusions — from the first call to well after launch.

  • Discovery & strategy
    Business audit, competitor analysis, audience definition, and a clear brief to ship against.
  • Information architecture
    Sitemap, page structure, navigation and content hierarchy — planned before any pixels are pushed.
  • Visual design
    Custom visual system — typography, colors, layout, components — designed in high fidelity from scratch.
  • Copywriting
    On-brand, SEO-aware, conversion-focused copy. Senior writer collaborating with design.
  • Front-end development
    Mobile-first, accessible, performance-optimized. Clean semantic HTML, modern CSS, zero bloat.
  • CMS integration
    WordPress or Shopify setup so you can edit content confidently without touching code.
  • SEO setup
    Technical SEO, schema, sitemap, on-page optimization, Google Search Console and Analytics configured.
  • 40-Point pre-launch QA
    Full checklist — performance, accessibility, cross-browser, mobile, forms, SEO, security — signed off before go-live.
  • Hosting & domain setup
    DNS, SSL, email deliverability, staging, production — we handle the full infrastructure stack.
  • Post-launch support
    30 days of warranty support on everything we built, plus optional retainer or care plan beyond that.
// 03 — Process

A typical six-week build.

Bigger builds take longer, smaller ones ship faster. Here’s the rhythm of a standard engagement.

/ WEEK 01

Discovery & strategy

Kickoff call, deep-dive on business and audience, audit of any existing assets. We leave this week with a signed brief and an agreed sitemap.

/ WEEK 02

Design direction

Moodboards, type and color exploration, homepage concept. One or two directions to choose from — then we refine.
/ WEEK 03

Full design

All key pages designed in high fidelity. Copy draft alongside. Shared via Figma so you can comment inline, no waiting on formal reviews.
/ WEEK 04–05

Development

Build on staging. You get access from day one and can watch it come together. Iterative reviews instead of one big reveal.
/ WEEK 06

40-Point QA & launch

Full checklist sign-off, final content load, DNS cutover, post-launch smoke tests. You get a launch report with everything we did and how to maintain it.
// 03 — Process

A typical six-week build.

Bigger builds take longer, smaller ones ship faster. Here’s the rhythm of a standard engagement.

/ WEEK 01

Discovery & strategy

Kickoff call, deep-dive on business and audience, audit of any existing assets. We leave this week with a signed brief and an agreed sitemap.

/ WEEK 02

Design direction

Moodboards, type and color exploration, homepage concept. One or two directions to choose from — then we refine.
/ WEEK 03

Full design

All key pages designed in high fidelity. Copy draft alongside. Shared via Figma so you can comment inline, no waiting on formal reviews.
/ WEEK 04–05

Development

Build on staging. You get access from day one and can watch it come together. Iterative reviews instead of one big reveal.
/ WEEK 06

40-Point QA & launch

Full checklist sign-off, final content load, DNS cutover, post-launch smoke tests. You get a launch report with everything we did and how to maintain it.
// 04 — Deliverables

What you get.

A tangible list of everything that’s yours when we’re done. No vague promises.

/ 01

Brand and content brief

PDF

/ 02

Sitemap and wireframes

Figma

/ 03

Full high-fidelity design system

Figma

/ 04

Complete copy document

Google Doc

/ 05

Production website

WordPress / Shopify / Custom

/ 06

40-Point pre-launch report

PDF

/ 07

Analytics & Search Console setup

Live

/ 08

Admin training & documentation

Loom + PDF

/ 09

30-day warranty support

Included

/01

Brand and content brief

PDF

/02

Sitemap and wireframes

Figma

/03

Full high-fidelity design system

Figma

/04

Complete copy document

Google Doc

/05

Production website

WordPress/ Shopify/ Custom

/06

40-Point pre-launch report

PDF

/07

Analytics & Search Console setup

Live

/08

Admin training & documentation

Loom + PDF

/09

30-day warranty support

Included

Next Service ↓

Logo, typography, color, voice, visual system. The quiet foundation every website and campaign is built on.

Ready to
build something?

Tell us about your project. We’ll reply within one business day with honest thoughts and a scope proposal.