Client
Tim & Gabby Lowe
Industry
Construction
Location
Christchurch, NZ
Live
concept2construction.co.nz
Scope of work
Data
Timeline
Data
Stack
Data
Retainer
Data
The challenge.
Tim and Gabby had been running Concept 2 Construction in Christchurch for years, with a strong reputation in the local market and a steady pipeline from word-of-mouth. But their website didn’t match the quality of the builds they were delivering.
The old site was dated, slow, and effectively invisible in search. Leads that came in via the site were few and unqualified. They needed a website that could carry its own weight — one that would actually bring in enquiries rather than just sit there.
Our approach.
We started with a proper discovery — understanding their clients, their build philosophy, and the types of projects they wanted more of. Then we ran the existing site through our 40-Point Checklist to map every weakness.
From there: a new information architecture centred on their strongest service (custom builds), a redesigned brand presence that felt premium without being cold, and an Avada-based WordPress build engineered for speed, mobile and conversion. We wrote the copy in their voice, sorted out their DNS and email deliverability issues, and set up their Google Business Profile to match.
The result.
The new concept2construction.co.nz launched in late 2025. The retainer kicked in immediately after, covering social content, ongoing optimisation and a long-term SEO strategy. Six months in, the enquiries haven’t stopped — and the quality of those enquiries has gone up significantly.
01
Web Design & Build
WordPress, Shopify, bespoke. Full discovery, design, development and launch — on the 40-Point Checklist. For founders who need a proper website.
02
BRAND IDENTITY & SYSTEMS
Logo, typography, color, voice, visual system. The quiet foundation every website and campaign is built on.
03
DIGITAL RETAINERS
Ongoing monthly work. Social, content, ads, updates, strategy. The long-term partnership model — where we stay close and keep making things better.
04
ECOMMERCE & SAAS
Shopify, WooCommerce and custom platforms. Storefront design, product architecture, checkout flows, and productized SaaS builds from concept to launch.
We’re a senior-only team. The person you talk to on day one is the same person designing, building and maintaining your site in year three.
Every engagement — whether it’s a new website, a brand identity sprint, or a monthly retainer — starts with a proper conversation about what you’re actually trying to achieve. No boilerplate proposals, no cookie-cutter packages.
We’re happy to do one-off projects, but most of our clients stay with us for years because we stay close and keep making their digital presence better over time.
// The process
Four phases.
Every project.
Whether it’s a three-week sprint or a two-year engagement, the underlying process is the same.
